The 31st Ukrainian Fashion Week ended on Sunday, October 14, 2012. As usual, the UFW’s closing day was very eventful. As usual, too, it started at lunchtime with the New Names project. In 2012, six young Ukrainian fashion designers declared their intentions to conquer the “Olympus” of Ukrainian fashion industry and had the chance to show their talents at this event, an extraordinary project for the UFW (interviews with the girls will be published in the upcoming issues of The Day). They cooperated with the UFW partner Intel Ukraine to create an “innovative” costume.
The young generation’s ideas’ display was followed by spring and summer 2013 collections by Valeria Marchi who conducts business as MARCHI and has developed the collection for Miss M brand, Yulia Polishchuk, Natalia Voronina (fashion house VORONIN), Liudmyla Kyslenko, Serge Smolin and fashion club RITO. The UFW closed with a show by the famous Ukrainian fashion designer Oleksii Zalevsky, another usual event. Its format, however, was quite unconventional. A genuine ballet show by the best dancers of the National Opera closed the podium program of the 31st UFW. “Thank you for the ballet performance shown at the podium, it was very simple, laconic and elegant,” the UFW spokesperson Inha Vyshnevska wrote on her Facebook page. “It seemed to me that photographers and cameramen could not decide whether to look in the camera or at the podium. And the podium show was worth looking at. Music, staging, boys and girls and their costumes – everything was in harmony, every detail had been thought out.”
Maria BORODAI, PR Director of Intel Ukraine Microelectronics Ltd.:
“At first glance, fashion and information technology do not mix. However, in fact, computer technology has long ceased to be just a technology. Gadget has already become a fashion accessory that every stylish person strives to get to use. It especially refers to trendsetters, the sort of people who are always ahead of the entire planet in everything fashionable and useful. Ultrabooks will be trending in 2013.
“We determined the New Names at the UFW to be the project that would be interesting to test in the context of a combination of the latest trends in fashion design and in computer technology. Thus, the idea was born to offer young designers to create one innovations-themed model each in their collections. The printed pattern on the fabric that the designers worked with, was an image of a tiny part of the microprocessor that is installed in every computer. This is the nature’s own physical phenomenon.
“The designers’ models have become our company’s property as we have bought the exclusive rights to them. They have begun their trip around Ukraine on Monday, October 15, as we have to show them to people who cannot all come to Kyiv. Six dresses by young Ukrainian designers will be shown at the roadshow in six cities, each with million or so residents, throughout the week from October 16 through 22. Kharkiv will get to see them first.
“Hopefully, this project will inspire someone to get a new hobby, to create something interesting and creative, as we see the ultrabook as a liberating influence on a creative person. The thing is, visual images and ideas that are worth recording are often occurring to their authors on the move.”
